Atari cuts last-gen software prices to US$20, PC games downloadable
Posted by M (13 May 2006, 11:57 p.m. NZST)
Atari, Inc. this week announced one of the industry's most aggressive pricing programmes, GamersFirst. The two-fold, consumer-oriented programme will begin on June 1st at participating retailers in North America and will include a new price point of US$19.99 on all existing console titles for PlayStation 2, Xbox, GameCube, Game Boy Advance and PC (excluding the recently launched Dungeons & Dragons Online).
Additionally, all Windows titles included in the programme will be available for immediate download at Valve and Direct2Drive, also for $19.99.
"Atari is committed to providing great gaming experiences to the largest possible audience," said Atari, Inc. Chief Executive Officer Bruno Bonnell. "With our GamersFirst programme, Atari is taking another step forward to make our unique catalogue of games more accessible to everyone. We are proud to announce our unique GamersFirst $19.99 programme and reaffirm our commitment to consumers."
For more information, visit http://us.atari.com/gamersfirst.
